Rekasawang

Branding
Identity

Logos

01

Logo

Tun Sri Lanang is the face of our brand and pays homage to a notable Malay figure with his significant work - Sulalatus Salatin, it also symbolizes the high quality of craftsmanship in web development by Rekasawang

Rekasawang can be recognized through two symbols, the Tun Sri Lanang mascot and the existing wordmark. Both symbols have their own strength and function and will be actively used in Rekasawang’s products. In the future, these symbols will be recognized as a significant symbol in the industry and the country, and will bring pride to all who see it.

colour

02

Colour

The iconic yellow, our most recognizable asset with the logo alternating between yellow and black, creating a bold contrast. Our yellow really stands out from the crowd.

We are focusing on using a range of yellow shades to increase brand recognition. The strong and striking use of yellow expanded color palette references our inspiration while propelling us towards a global presence. It is important for us to always include the brand’s yellow color, within our product design hence through the logo and wordmark.

001

AMBER

#FFCD05

002

Mustard

#F2BB13

003

Charcoal

#231F20

004

harbor

#F2F2F2

VOICE

03

Voice

Rekasawang is developing its voice to bring us together and cater to the wants and needs of our crowd.

We are confidently standing out ourself among the competition by enhancing the experience and eliminating any barriers that might keep clients from finding what they need at Rekasawang. By utilizing both functional and expressive voices, we create more opportunities for brand relevance, connection, and satisfaction.

Functional

Our goal is to become the professional web developer of choice for industry leaders and entrepreneurs. Getting greater insight into the client's requirements towards digital success. Ensure fulfillment of client needs and expectations by delivering quality end products.

Functional

Our goal is to become the professional web developer of choice for industry leaders and entrepreneurs. Getting greater insight into the client's requirements towards digital success. Ensure fulfillment of client needs and expectations by delivering quality end products.

Expressive

Throughout the web development process, from start to finish, our professionalism will leave a positive impression as we always take into account the context in which our clients are interacting with us and ensure that every aspect is executed with precision and care.

Expressive

Throughout the web development process, from start to finish, our professionalism will leave a positive impression as we always take into account the context in which our clients are interacting with us and ensure that every aspect is executed with precision and care.

Typography

04

Typo-
graphy

We are using fonts with limitless potential like Futura PT.

This is a sans serif face based on geometrical shapes, representative aFutura PT is our preferred and widely used font for body text due to its versatility. We will add unique alterations to these fonts where our aesthetic touch is essential.of the aesthetics of the Bauhaus school of the 1920s-30s. Issued by the Bauer Foundry in a wide range of weights and widths, Futura became a very popular choice for text and display settings.

Futura PT

Abcdefghijklmnopqrstuvwxyz

Abcdefghijklmnopqrstuvwxyz

1234567890([email protected]#$%^&*?)

Font Styles

AaBbCc 123...

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